“An organization is nothing more than the collective capacity of its people to create value.” Louis Gerstner, IBM.
When it comes to planning your marketing activity, think logically to make sure you focus your time and resources on activities that get results.
It is a widely held belief in creative consultancy businesses that if your ideas, designs and creativity are good enough then your business will succeed. Sadly, this is not true.
If you are running a small business, one of the best ways you can promote what you do is by getting good (free) editorial coverage in relevant media. If you are not sure how to go about it, here are a few tips to get you started.
If you are stuck with a problem, or have ideas to grow your business but are not sure how to make it happen, try this simple approach to help you come up with a plan to reach your goal.
High quality human interaction is fundamental to the success of our professional relationships with colleagues, customers and business partners.
If you spend money of marketing activities without having a strategy and a costed plan, then you take the risk that your money and your effort will be wasted.
You can ignore most of what you read about business plans. There is no blue print. Your business plan should be as you want it to be. It should be a useful, working, individual document that guides your business journey every step of the way.
Some people swear by it, others dread it, but networking is an essential tool for business. Here are a few tips to help you network effectively and enjoy doing so.
These are my golden rules for running a business. Whatever the type of business you are in, this simple ABC guide will keep you on track.